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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry
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At Forbes Vetted, we’ve researched, written and published roundups on dozens of wellness and self-care topics. A media buy refers to the purchasing of advertising from a media company like a newspaper, magazine, blog, website, or television network. There’s the big fish, like a commercial during the Super Bowl, the cost of which is estimated to be one million dollars for five seconds. Instead, smaller, more targeted buys will be in your business’ price range and reach a more specific audience.
In the decade following this phenomenon, these products have become so popular that a recent survey found 65 percent of female consumers own a sex toy. And this boom is unlikely to taper off any time soon with the growing interest in sexual wellness and rise in sextech start-ups. This cursory overview of the laws surrounding product packaging, marketing, images and videos, product naming, and design and materials is only intended as informational. If you’re interested in how to sell sex toys in a manner that complies with laws, it’s best to seek counsel from a law expert.
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Uzelac is the former West Coast bureau chief for The Baltimore Sun. She writes frequently on sex, relationships, travel and lifestyle issues. Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. Get instant access to members-only products, hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. We’re happy to offer free delivery to West Malaysia for all orders.
The online adult store is dishing out sweet sales on several most-wanted gadgets for him and her. If you want a wide range of toy options, Lovehoney and Babeland fit the bill. Both retailers cater to various needs and sex-play preferences, and Fariello says they’re known for good customer service. Allison Kent, a licensed clinical social worker focusing on relationships and sex, urges you to visit a sex toy store and ask a salesperson for help. The educational training that store staff receives tends to be comprehensive — and the human interaction, she says, far exceeds what you will experience online.
We tried the 6, which is similar in shape and size to a fountain pen. Unfortunately, we found the toy’s vibrations to be a bit buzzy compared to those of the rumbly and similarly shaped We-Vibe Tango (see below). And the Ultra Power Bullet 6’s handle vibrates to an unpleasant degree. While the Luna Ava vibrator is a steal at $30, don’t expect it to replace your Magic Wand anytime soon. We found its vibrations to be more buzzy than rumbly, and the 20 different settings are a nuisance given that there is no back-or-forth button—you have to click through all 20 to return to the one you started with. There is some controversy surrounding the impact of silicone lube on silicone toys, so we decided to conduct our own test.
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